Facebook has just launched a new image-centric app Threads for Android and iOS users. It is a companion app to Instagram. The app will compete with Snapchat.
Threads allows users to share messages, image and status with anyone added in the "close friends" list on Instagram. Facebook is describing it as a visual first way of messaging.
Over the last few years, we’ve introduced several new ways to share visually on Instagram and connect with people you care about –from sharing everyday moments on Stories to visual messages on Direct. But for your smaller circle of friends, we saw the need to stay more connected throughout the day, so you can communicate what you’re doing and how you’re feeling through photos and videos. That’s why we built Threads, a new way to message with close friends in a dedicated, private space. - Robby Stein, Director of Product, Instagram
Threads offers a new, dedicated home for your favorite conversations. Messages from your close friends list will appear in both Threads and Direct, so you have full control over how and with whom you want to interact.